The brief was to increase traffic, improve keyword rankings, strengthen content, and generate more revenue from organic search. Over a three-year partnership, Marino delivered a comprehensive strategy across SEO, content, backlinks, and CRO, helping INPD rank for more than 2,000 keywords and double revenue.
Increase in Revenue
Higher Conversion Rate
Avg. organic traffic increase
When Marino began working with INPD, the business had limited visibility in search and organic traffic was not delivering the level of growth it should have been. The opportunity was clear. Through Web Design, SEO, and PPC, we helped strengthen the wider digital foundation, while leading a detailed SEO strategy focused on technical improvements, on-page optimisation, content development, and authority building. Over the course of the partnership, Marino produced more than 100 pieces of optimised content and secured more than 200 high-quality backlinks, all designed to improve rankings, attract the right audience, and create a stronger path from search to conversion.
The impact was not just stronger rankings. It was meaningful business growth. Marino helped INPD rank for over 2,000 keywords, with more than 100 terms reaching top 3 positions in Google. Organic visibility expanded significantly, content performance improved, and the site became a far stronger acquisition channel. Most importantly, the work contributed directly to doubling revenue over the course of the partnership, proving the value of joined-up search, content, and conversion strategy when it is delivered consistently over time.
“Marino has been excellent to work with on our SEO. Very responsive, knowledgeable and easy to communicate with. We would recommend.”
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