The goal was to refresh the brand, rebuild the website, and create a stronger digital platform to support expansion. Marino delivered a full rebrand, brand guidelines, and website development, with a wider digital strategy designed to support traffic, lead generation, and long-term growth.
Increase in Revenue
Increase in leads
Avg. organic traffic increase
Star Laundry already had scale, credibility, and an impressive market position, but the digital presence needed to match the level of the business. Marino led the transformation across Branding and Web Design, creating a refreshed identity, updated brand guidelines, and a new website built to reflect the company’s professionalism, experience, and ambition. The new brand system gave Star Laundry a stronger visual foundation, while the website was designed to be clearer, easier to navigate, and better aligned with user intent and commercial goals.
The work was not just about presentation. It was about building a digital presence that could support the company’s wider growth strategy. Alongside the new identity and website, Marino put the foundations in place for ongoing SEO and lead generation, making sure the business had a stronger platform to attract relevant traffic and convert that attention into opportunity. For a company valued at more than $150 million and expanding into new markets, the result was a digital setup designed not just to look the part, but to support the next stage of commercial growth.
“Incredibly responsive and talented team, they put together a great brand identity for our company and we look forward to working together again.”
Jacob: Star Laundry
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