The brief was to audit Latakoo’s digital footprint, improve brand positioning, and create a more polished, conversion-focused website. Marino combined strategy, design, SEO, and PPC to create a clearer user journey, stronger messaging, and a digital setup built to drive targeted traffic and feed more qualified leads into the sales pipeline.
Increase in Revenue
Higher Conversion Rate
Increase in leads
Latakoo operates in a technically complex space, which meant the website had to work harder to communicate the value of the platform clearly. Marino started with a full audit, then developed a digital strategy designed to strengthen positioning and improve the overall user experience. From there, we delivered a more polished Web Design build with clearer messaging, more intuitive navigation, and a conversion-focused structure built around different user journeys. The result was a cleaner, more modern website that made the product easier to understand and the brand easier to trust.
Once the new site was in place, the focus shifted to performance. Marino implemented data-driven SEO and PPC strategies to increase visibility, attract more relevant traffic, and funnel higher-quality opportunities into the sales pipeline. By aligning web strategy, search visibility, and paid acquisition, the project gave Latakoo a stronger digital platform for lead generation, backed by ongoing optimisation to improve website effectiveness and campaign ROI over time.
“Working with Marino has helped us sharpen both our website and wider digital strategy. Their support across SEO, PPC, and user experience has made a noticeable difference to visibility and lead quality.”
Jade: latakoo
"*" indicates required fields