The brief was to grow awareness, strengthen the brand, and drive more traffic and sales across digital channels. Marino delivered a joined-up strategy covering brand direction, website design, email marketing, social media, and onsite SEO, helping CNP build stronger visibility, wider reach, and a more recognisable presence in the fitness space.
Higher Conversion Rate
Avg. organic traffic increase
Decrease in Bounce Rate
CNP needed more than just extra traffic. The brand needed clearer direction and a stronger digital presence that could stand out in a crowded sector. Marino supported the project through brand strategy, art direction, and Web Design, giving the business a refreshed website and stronger creative direction across its wider marketing. The aim was to create a more recognisable identity, improve the user experience, and make sure the digital side of the business felt sharper, more consistent, and better equipped to support growth. That work also extended into social media and campaign creative, helping the brand show up with more confidence across every customer touchpoint.
Alongside the creative and website work, Marino helped drive performance through strategic email marketing, social media campaigns, and improved onsite SEO. The campaigns reached more than 10 million people, helping expand brand awareness at scale while driving traffic back to the website more effectively. Over the course of the partnership, that combination of stronger branding, more focused campaigns, and improved search visibility helped push sales, site visits, and brand loyalty to an all-time high. The result was a more established and commercially effective digital presence, built to support both awareness and revenue growth.
“Professional, creative, and on schedule. A pleasure to work with.”
Chris: The Protein Partners
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