The objective was to produce a range of video assets that could support the partnership across multiple marketing touchpoints. Marino delivered video content designed for broader digital use, including a dedicated partnership video featured in our portfolio, giving both brands stronger creative assets to use across campaigns, social media, and wider brand communications.
When two established brands come together, the content needs to do more than just look good. It needs to communicate the partnership clearly, protect the quality of both brands, and work across multiple digital channels. Marino led the project through Video, creating a range of branded assets designed to feel polished, engaging, and flexible enough to be used across wider marketing activity. The focus was on producing content that could help both HWCA and Optimum Nutrition present the partnership with more clarity, more confidence, and more impact.
Alongside the wider content production, Marino created a dedicated partnership video that now sits within our portfolio as a standout example of the work delivered. More importantly, the project gave both brands a bank of video material they could use across social, digital campaigns, and brand communications, helping extend the value of the shoot beyond a single output. The end result was a stronger creative toolkit for both businesses, built around high-quality production and content that could keep working across multiple channels long after delivery.
“Working with Marino on our video content was a great experience. The team understood what we needed, handled everything professionally, and delivered a strong final product that we have been very pleased with.”
HWCA and Optimum Nutrition
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