Branding defines how your business is perceived by your audience. It is a reflection of everything that makes it what it is, and for a growing business in Manchester and the rest of the UK operating in a congested market, clarity over who you are as an organisation can help you achieve the growth you deserve.
The full-service nature of Marino allows us to execute brand strategies with web, SEO, and paid media in mind so that your chosen aesthetic isn’t just some fluffy refresh but a project that is tied to commercial objectives. We act as a commercial partner who works to understand your business and its story to create a true reflection of who you are.
A brand project without any sort of strategy is only going to have surface-level effects. We dig deep and help you find out who you are within your industry, which allows us to build messaging pillars based on this identity. The aim is to make you look and feel distinct from your competitors while still retaining the familiar traits that audiences may expect from a given industry.
All the best companies have a strong verbal identity. It’s unique to them and always seems to speak directly to the user. It’s tricky, but with the help of our copywriters and brand experts, we’ll create a framework so that everyone in your company can create content that feels accurate to your brand.
Once out in the open, your brand will live among search results, landing pages, and adverts and in this digital environment, your visual identity needs to be able to stand out in these spaces. All aspects of your finished brand, from the typography through to the colour palettes, will consider your audience’s experience and all future marketing campaigns.
Logos and other visual assets need to be easily recognisable while being practical enough to be used as favicons or on official documentation. A bank of iconography will allow you to put your brand front and centre, no matter where it is.
For established brands, rebrands can be daunting, but they aren’t about ripping everything up. They’re about building on what’s already there and meeting the new challenges and industry environment is facing. Our team will help refresh your identity in a way that protects your existing image while evolving it for changing audiences.
Your branding plays a vital part in how your business performs online, and with our integrated approach, which involves all relevant parties, including SEO and PPC experts, we ensure everything is tied back to how it can contribute to growing your bottom line.
A successful brand should make your business easier to trust and understand. Marino brand projects are shaped by the people who will be using the material across all manner of marketing campaigns. We build your identity with practical applications in mind rather than a simple presentation. Our work across all main marketing disciplines means we understand how branding decisions can affect your wider marketing ecosystem and aim to create an identity that feels familiar no matter where your audience encounters it.
Decades of experience
Clients in 30 countries
Our branding services can help you no matter the sort of services you require. Whether you’re looking to establish your tone of voice or want to completely overhaul how you look and sound, we have the expertise on hand to help you.
Yes, we build all brands with digital performance in mind. All the assets we create work consistently across any marketing campaign you have planned.
Yes, how your business sounds is a vital part of any brand, and consistent messaging is vital. Marino’s team can help define messaging and tone of voice guidelines so that any brand language your business communicates is consistent across all marketing channels.
This depends on how comprehensive a project you want to undertake. A total rebrand will take longer than creating a tone of voice doc, typically. Your brand is forever, so it’s important to take the time to ensure you’re happy with what’s produced so that you can confidently use it going forward.
Logo design forms just a part of branding. A strong brand includes great logos as well as a distinct tone of voice and eye-catching colour palettes. Branding helps shape how your audiences understand and remember your business.
Yes, absolutely. Established businesses may feel their current identity is a bit stagnant or a reflection of a bygone era and want to modernise, which is something our branding services in Manchester can help with.
Strong branding helps customers recognise and trust businesses, which makes them more memorable, for all the right reasons. By having consistent branding across different marketing campaigns, businesses can strengthen their presence in their industry.
In many instances, yes. A refreshed brand is often more eye-catching, especially if there is a bold tone of voice in place that can be used to attract readers. Of course, dedicated SEO and PPC campaigns are still needed if you want to succeed from these channels. A brand project can’t do it all, but it can certainly set you on your way.
We do. We are proudly based in Manchester but have worked with businesses across the North and the rest of the UK.