Arguably, the most attractive feature of PPC campaigns is the ability to help Manchester businesses appear instantly in front of customers who are actively ready to part with their money or enquire.
Too often, PPC campaigns focus on surface-level metrics, whereas Marino’s PPC campaigns put the majority of its focus on revenue, which we do by aligning business goals with the terms customers are searching for. Our pay-per-click strategies prioritise keywords, audiences, and landing page elements that are most likely to produce enquiries or purchases.
Our PPC campaigns target terms across all stages of the buying journey to maximise investment. Because while some customers are ready to purchase, others are taking their time, and a strong PPC campaign, aka a Marino one, understands this and creates ads which meet buyers no matter where they are.
Even the best PPC campaigns struggle to convert without a well-put-together landing page, one that is built with the intent behind the user’s search in mind. For businesses with tight budgets who may not be able to target expensive terms, intuitive landing pages can play a key role in improving conversations without needing to drastically increase spend.
Targeting users who have recently visited your website but not converted via remarketing campaigns can ensure no sale on enquiry is lost to apathy or a lack of action. Our team of experts will keep your brand at the forefront of your customers’ minds even when they are elsewhere online.
As you can imagine, Google is one of the most widely used platforms for PPC advertising, and our network of experts help our clients navigate this platform, looking for opportunities to optimise and improve campaign performance where possible.
Google’s Display Ads network allows businesses to be found across websites via banner-style ads that feature on-brand text and links to relevant landing pages. These ads can be targeted at people who’ve visited your site and those who have expressed interest in products or services similar to yours.
All successful PPC campaigns are continuously optimised and monitored. Marino’s PPC team regularly tweaks and adjusts campaigns after they’ve gone live so that any new term can be targeted or any dip in performance addressed before it affects your revenue.
Greater Manchester’s business environment is one of the most competitive in the UK, and PPC campaigns help new businesses in particular gain vital visibility in highly competitive sectors. By working with experts who know how this particular machine functions, brands can leverage a range of specific, less competitive terms to make an even greater return on investment.
Decades of experience
Clients in 30 countries
PPC allows you to appear in front of users who are actively searching for a solution. For those at the bottom of the funnel, they’ve likely done all their research and are ready to take action, making them more likely to convert than colder audiences.
PPC’s main advantage is speed. Campaigns can begin generating traffic as soon as they go live, with the best long-term results achieved through optimisation.
While metrics such as impressions and click-through rates can show that a campaign is being seen, the real focus should be on conversions, leads, and how those impact revenue. Successful PPC campaigns should be measured by the outcomes it generates, not just how many people click on an ad.
While some users are ready to purchase or enquire, the majority will still be comparing options based on features, price, and convenience. The most effective campaign will target users at different stages of the buying journey with a range of content to maximise visibility and long-term return.
While the aim is to encourage people to convert on their first visit, there are dozens of reasons why someone might not quite convert, which is why remarketing is so important because it reengages those users and brings them back when they are ready for action.
Budgets for PPC campaigns vary depending on your industry’s competitiveness and the keywords you’re targeting. Businesses can also set daily budgets that suit their marketing investment.
Absolutely, yes. Businesses can still generate strong results without needing to bid on expensive terms by carefully selecting specialist, location-based, or long-tail terms which are within budget but have a healthy search volume.
The simple answer is through continuous testing and refinement. While preparation goes into a campaign before it goes live, it’s only when audiences are interacting with it that we can really know how effective it is. As that data comes in, content or design, for example, can be tweaked to reflect consumer behaviour.
It’s not really a question of which one is better. They serve different purposes ultimately. PPC provides immediate visibility while SEO focuses on building long-term organic traffic, and many businesses benefit from running both strategies together.
Yes. Like many other marketing channels, it’s at its most effective when integrated with other channels such as SEO or content marketing, with the insights from each one informing how the other should be optimised.
Most PPC campaigns can be found in Google Ads, although paid social platforms also play an important role, depending on where your audience is.
Yes, PPC campaigns operate in live environments that are affected by user behaviour, which makes ongoing optimisation an essential part of management. Regular adjustments to targeting, bids, and creative help to maintain or improve performance.
Keyword selection is often based on two things: relevance and intent. The goal is to target the phrases your audiences are actually searching for while avoiding broad, expensive terms that are unlikely to generate meaningful results because they are dominated by larger competitors.