Video should be an essential part of any business’s marketing mix in today’s online world. With so many of your audience scrolling, swiping, and searching for educational and humorous content, brands need to respond to that behaviour with their own videos. We help capture those people’s attention by combining visuals and storytelling that create something truly compelling.
No matter what sort of video content you’re after, our network of specialists can help bring your brand to life. And while many Manchester businesses may see video production as an expensive investment, just one asset can be used in dozens of ways and formats, making it a very efficient piece of marketing.
Video content that promotes your brand, its products, or services can be used to great effect because, while written content still holds weight, visuals can better explain how a product works or shine a light on the people behind the business. Making that sort of connection with potential customers can instil a level of trust that sees them come back time and again.
Capture company events in all their glory and ensure the footage can be used to advertise future events with our video production services. Our video experts manage everything from capturing footage to editing it, and can extend the value of your event long after it finishes.
Endorsements from happy clients and customers give brands powerful social proof that their products and services work, and work well. Allowing customers to talk about their own experience not only hits a lot of E-E-A-T signals but is also incredibly compelling for customers who are still unsure about purchasing or inquiring.
Creating video content that allows leaders in an organisation to share their knowledge or industry expertise is another powerful form of proof that this is the right company for the customer who is viewing it. It allows businesses to build authority within their sector that can be viewed and interpreted easily, and converted into video content.
We’re all aware of the dominance of so-called ‘snackable’ video content on TikTok and Instagram in particular, which, done right, can put brands in front of new audiences via entertaining content. We help businesses repurpose longer content or help and advise on the creation of dedicated videos for social media.
Increasingly used by larger businesses, internal communications videos can update teams on company news or announce changes in a more meaningful way, especially when compared to more formal press releases or emails that don’t convey emotion or nuance particularly well.
In simple terms, video content allows businesses to convey a message far more clearly, quickly, and with greater nuance than the written word alone. When customers see a product in action or hear from the people who make your brand what it is, it becomes far easier to build credibility because they aren’t having to interpret a brand through one static form of content. Video does it for them.
Decades of experience
Clients in 30 countries
The timeline for video production depends on a number of factors, including the complexity of the project, filming, and editing. Some small productions can be turned around in a few weeks, whereas bigger projects may take much longer.
Almost every business, regardless of sector, can benefit from video content because the core principle of it, the ability to tell a story or showcase a product/service, applies no matter what.
Absolutely. Video can be far more effective at breaking down complicated services or processes in a way that’s far more engaging and easier for audiences to understand. For companies which offer particularly technical services or products, effective explainer videos can reduce barriers to purchase for customers.
Videos can be used wherever a platform supports them. From websites and social media platforms to email marketing campaigns, video can bolster the performance of them all.
As with any marketing activity, success should be tied to your wider business goals. Views alone mean very little if the video doesn’t generate enquiries or support sales activity.
The types of video your business wants will depend on goals, ultimately. Some businesses may start investing in promotional, branded videos before exploring testimonials and social media clips. A sensible approach usually involves a mix of formats that support different stages of the customer journey.
A lot of organisations will start small and invest in one promotional video that can be used across multiple areas before expanding into other formats such as testimonials and product demonstrations.
Yes, one of the main appeals of video is that one asset can be spliced into several shorter pieces of content that can be used across a business’s entire marketing ecosystem, making it quite an economical investment if done well.
Video allows businesses to communicate their personality and expertise in ways that are difficult to replicate because they are unique to them. A strong video asset can make your organisation more memorable and distinctive in competitive markets.